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Premier River Cruises. America's best travel agency for river cruise vacations!
Hours: Mon–Fri 8am to 6pm PT | Sat & Sun 9am to 2pm PT

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Discover why Premier is simply the best travel agency in America
to entrust with your river cruise purchase.

Hello! Welcome to Premier's Cruise Critic landing page.
Thanks for paying us a visit after spending time on the Cruise Critic site. Premier is a unique travel agency that has a long relationship with the Cruise Critic team. We are the river cruise experts and the only travel agency that sells just river cruise vacations. We have been featured in travel publications such as the New York Times, Travel & Leisure, Cruise CriticFodor’s, and recently, on the PBS website, "Next Avenue" for 50+ travelers, as the best travel agency in America to arrange a river cruise trip.

Like many who have enjoyed an ocean cruise, we are passionate about river cruising, and believe that an englightened and well-informed river cruise prospect will become a very satisfied river cruiser who can maximize the enjoyment of their river cruise experience.

We’ve been selling cruises for over 25 years and as river cruise experts we are confident that when you book with Premier, our expertise and our well-informed team will significantly increase the overall enjoyment of your cruise, and of course, we’ll always provide you with a special Cruise Critic guaranteed low price!

There are numerous reasons why river cruising has become the most in-demand type of cruise vacation among Boomers and even pre-Boomers who yearn for more intimate, rewarding, relaxing and enriching destinational experiences. Most are tired of big ships, big crowds and mediocre vacations — they’re also very tired of being nickel’d and dimed at every turn. With river cruising that's over! River cruises include almost everything such as complimentary "small group" shore excursions in each port and complimentary fine wines and beers [lunch & dinner] that are perfectly paired to each gourmet meal you enjoy while on board. 

Why you need the experts at Premier.
The world of river cruising is truly incomparable and can be considered the ultimate immersive, value-oriented and hassle-free vacation. However, selecting the right river cruise vacation can be a daunting task and can quickly lead to sensory overload as you consider all the various decisions and available information. Following are but a few questions you will need to answer:


• Which cruise line and ship best satisfies my personal needs, wants and desires?
• Which cruise line actually provides me with the best overall value? 
• Do I need to book early or should I wait until the last minute like on Ocean cruises? 
• Which itinerary provides the best experience based on what I'm looking for?
• Are all cabins similar? Which cabin type and location should I select, and why?
• Are there significant differences between dining options and the quality of the food and wine?
• Which date best balances price and weather considerations for my trip?
• Are there differences between cruise line shore excursion programs? Which will best suit me?
• Are there any optional tours that I should not miss, and why?
• Should I book cruise line pre/post land stays or have Premier arrange them?
• What hotel(s) should I use in my pre/post cruise land stays and why?
• How do I arrange transfers?
• What do I pack?
• What’s the weather like?
• Do I need documentation or shots?
• What if I want to customize something? Like get a private guide of my own?
• Where do I get the best air pricing and schedules, and can I upgrade to Business Class?

These questions are but a few of the things you need to consider when planning a river cruise, and an important reason you need to work with a Premier river cruise expert. A quick call to one of Premier’s expert Personal Travel Planners will be your first step to enjoying an affordably priced, guaranteed perfect river cruise vacation. Because, “it’s not just about getting a great price, it’s about getting a great value on the right river cruise!”

If you haven't already, you might also be interested in reading Cruise Critic's recent article: "River Cruise Primer: For the First Timer" to get further insight into planning and selecting a river cruise. Our own president, Rick Kaplan, cites some important nuances about first time river cruising in the article.

A little bit about our website.
But, before you make that important call — we even have a special "Hotline" for Cruise Critic fans: 1.866.650.0555 — we’d like to take a moment to tell you about our content-rich site and how to maximize your experience and time with us.

First, at the top of this page are navigation aids that you should explore — in particular the first section entitled, “All About River Cruises.” This section is packed with articles geared to the first time river cruiser and are about the river cruise experience such as: "Is a River Cruise for You?"  and how a river cruise compares to either barging or ocean cruising. We recommend you start in this section first.

Then, if you’d like to learn more about the destinations, river cruise line companies, or what you’ll find on each of the rivers, spend a bit of time in the “Find Your Cruise” sections of the site — you’ll even find great videos about each cruise line on their respective pages.

Last, but not least, take a minute to find out more about Premier's exclusive, destination-specific COMPASSPOINT™ Guide Series. These extraordinary Guides are not available anywhere else. When you book with Premier you'll receive your very own personalized Guide detailing everything you need to know about from getting ready for your river cruise right down to the weather, best places to shop, best photo-ops, best local restaurants, and more, all written by our staff for your specific cruise!

Ready to discover your perfect river cruise?
With over 3000 itineraries and 9 fabulous, state-of-the-art river cruise lines to choose from, our cruisGENIE™ river cruise search locator will help you begin to find the river cruise of your dreams, quickly and easily. Just click the CRUISE FINDER button to start the search for your perfect river cruise. Then, with a quick call to one of Premier's expert Personal Travel Planners, we'll ensure it's the BEST cruise for you!

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